WHAT IS IT?
A unique collaboration between public service broadcasting, cutting edge giant video technology and the custodians of Britain’s leading urban environments.  Public Space Broadcasting represents a world leading media experiment.
Take the latest twenty-five square metre day-light digital videos screen, package it with a computer controlled audio system, connect it to the global broadcast network and install it in the heart of the UK’s major cities and towns.  Programme it, 24 hours a day, with relays of major broadcast events, news, sport, music, documentaries and much more.  Enrich the mix with a ‘City Diary’ listings service, a continuous ‘ticker’ of news and sports headlines, and then add a programme of local events and partnerships with community arts and media groups.  Spice it further still, with interactive facilities enabling the audience to text their comments and photo-images to the screen or even play al fresco games.

Role of Urban Screen?

• New and innovative outlet for art, culture and the local community
• To support regeneration strategies
• To encourage community engagement and connect people
• For entertainment/leisure/sports
• To provide community information and education
• To provide latest weather, traffic, temp, news, current affairs
• To carry commercial promotions/advertisements

 
Objective of an Urban Screen

• To provide facilities to manage and run your own content channel
• To be cost neutral on content production and distribution
• To provide an attractive outlet for commercial partners
• To work alongside regeneration plans

 
Benefits

• Focal point for development
• To build and host more community events and engagements
• To give a more friendly, safe atmosphere to local people at later times
• To attract pedestrian traffic to areas and local shops

 
Location

• Regeneration of the area as a destination
• Re-balance of city/town centre pedestrian traffic
• Screen to act as draw for pedestrian traffic

 
Screen Size/Position

• Located facing an open space opposite to create a destination / event space
• Size – Typically 6.5m x 4.5m.

 
Screen Management

• Screen manager / reporter
• Office facility
• Event management
• Permission

Introduction
It is built into the human psyche to gather together to engage and discuss the events and issues that have been experienced that day.
In history, this manifested itself around the Village pump where people gathered to collect water but to also exchange their experiences and views.
Later, as the social horizon changed, the pump spawned the ‘notice board’ which in turn spawned the ‘local newspaper’. The social need to gather became confined to festivals, sporting events and national celebrations.
 
The urban Spectacular provides a 21st century take on the original village pump.  Accessible to all, providing a focal point for communities to engage in national, regional and local issues and events.
 
Our goal is to provide a sustainable solution to meet the demands of the Urban Spectacular. 

​The key objectives are:

• To provide the council with facilities to manage and run their own content channel
• Energise the hearts of UK cities and towns by bringing together communities to share local, national and international events and broadcasts
• Develop a city/town centre meeting place
• Create a public news and information point
• Improve public awareness of local issues, developments, initiatives and activities
• Provide a high profile outlet for visual arts, digital innovation and local film making
• Generally help urban regeneration by improving city/town centre environment
• To develop combined content and events across multiple cities
• To be cost neutral on content production and distribution

 
Whilst the screen is managed and scheduled centrally, the host city will have control and input into the local content directly and the national content via regular programme reviews.

​To read the Pye Garden Television brochure click here

Visual Technology is a specialist company dedicated to planning, installing and maintaining large screens in iconic locations, such as the O2, Wembley Arena, Chelsea Football Club and The Odeon in Leicester Square. Our team has successfully installed LED screens in the most challenging locations in the UK and overseas.
Visual Technology has all the relevant knowledge and experience to take clients through all the key stages including obtaining planning permission, financing, technical requirements and specifications through to installation and commissioning. This can also include content management and maintenance needs.
Now, Visual Technology is equally at home working directly with clients providing best in class products integrated into its own designed solutions.    The screen itself is just part of the solution needed by many end-users.  
When providing you with our services, we believe you deserve nothing but the best. 
We realise that each and every one of you will have different requirements for LED screens and displays – we will offer you a bespoke package that is directly suited to your company, your audience, and your needs.
 
 
Here at VTL we work hard to develop and push technology to bring the most innovative and unique ideas and products and make them available to our clients.   

One of our most recent and impressive projects being ‘visanté’ by Pye TV.   The world’s first fully outdoor television! 

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Visual Technology, founded 13 years ago in Stevenage, Hertfordshire, by Stuart Liddle, has built immense knowledge and experience in designing, installing and maintaining permanent LED screens and displays in the most testing locations. 
In the 13 years we have been building screens, we have seen the LED go from a highly complex device requiring attention of a team of skilled engineers, through to the ‘plug and play’ screens we have today.
Here at VTL we work hard to develop and push technology to bring the most innovative and unique ideas and products and make them available to our clients.    One of our most significant partners in this has been the University of Hertfordshire who have helped us develop our software and enabled us to build our latest product- The World’s first Garden Television!
Now we are entering the futuristic phase and the progression of technology, the trend for LED displays has started to rule the current advertising age.  LED displays, with video capabilities, have set very high standards in the advertising field.   Both indoor and outdoor LED screen advertising has been proven to help increase revenue for businesses that have made use of this high end technology.
It is important for us to work closely with our local community to make sure they too are making the most of the advertising technology available.  Contact us today for help and guidance in to buying into the 21st century advertising market.
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Don’t stand behind your competitors. Put your brand in lights!
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​Safely installing large screen solutions requires meticulous planning and preparation, something in which Visual Technology has great experience.  Sites such as The Odeon and high on the stands at Chelsea provide significant challenges which are best addressed before installation.  
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If you need advice on the practicality of outdoor LED screens including obtaining planning permission for listed buildings, then please call us.

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Consultancy
With over 25 years’ experience, we provide expertise in all areas of LED purchasing to ensure you buy the right product for your needs.  With huge variances in quality and price, buying the right screen can be very confusing.
This begins with System Design and Definition, from which the detailed requirements will emerge. Key areas are spectator viewing and content which define the best technology needs. Issues such as planning consent, safety issues and financial needs will be covered as well selection of suitable technology, screen size and viewing positions.
 
Full Project Management
Following the consultancy stage, the rest of the project can be planned which may include a full dress rehearsal of the screen construction off-site which greatly simplifies and speeds planning.
This is the most vital stage of any project. Our dedicated team will make sure that your LED system is installed and up and running on time and within budget.
All this is achieved with months of meticulous planning. From site surveys, structural surveys, technical drawings, frame build and LED screen testing.
This is the only way to a successful LED installation, this is the VTL way.
 
Installation
We pride ourselves on our professionalism when it comes to LED installations. Our technicians are fully qualified in all areas required for installing the LED system. From screen technicians, electricians, scaffolders, MEWP and forklift drivers. We've got it covered.
Safely installing large screen solutions requires meticulous planning and preparation, something in which Visual Technology has great experience. Sites such as The Odeon and high on the stands at Chelsea provide significant challenges which are best addressed before installation. 
 
Training
Every screen throws up different needs from the users themselves which will be transformed into a training requirement. Visual Technology has many years’ experience in tailoring its training solutions to client needs.
  
Maintenance and Support
All screens require maintenance and adjustment in order to continue providing the best performance possible.
We offer a maintenance & support contract along with your new or existing screen.  Of course, like cars and hi-fi systems you have a warranty period with a new system which will provide all replacement faulty parts.  A contract is recommended, this gives you the peace of mind that in the event of a fault, outside of the warranty period, our trained technicians and engineers will be on site within 48 hours to rectify the fault.
We also have the facilities to have faulty parts repaired here in the UK. 
 
Bespoke Content
Many clients are experienced in keeping fresh and interesting content on their screens, but if such experience doesn't exist, Visual Technology are well versed in providing content and content management solutions.

Visual Technology was founded in 2003 by Stuart Liddle, following his corporate experience with leading screen makers, to provide expert consultancy to video wall manufacturers and their clients in the UK and Europe. This quickly developed into offering design and installation services during set-up and to system maintenance, content provision and management services post installation.

The team at Visual Technology has all the relevant knowledge and experience to take clients through all the key stages including obtaining planning permission, financing, technical requirements and specifications through to installation and commissioning. This can also include content management and finally the maintenance requirements.

Now, Visual Technology is equally at home working directly with clients providing best in class products integrated into its own designed solutions. The screen itself is just part of the solution needed by many end-users.